EQUIPMENT MATTERS – IF CONTENT IS KING THEN HOW YOU RECORD THAT CONTENT IS THE QUEEN.
Being a social enterprise Focus 7 likes to reinvest in our business. We try to keep as up to date as is affordable. This approach means that we can give our clients a wide range of shooting options from standard definition to Hi Definition to 4K, single to multi camera shoots.
Three years ago we bought a Sony A7iii, which was a new direction for us to use the mirror less DSLR style of camera. They are more compact and lightweight for ease of use and the detail in the picture is phenomenal. So impressed in 2021 we bought a Sony FX3, again a lightweight, mirror less DSLR style camera, this also records in 4K should you wish. The beauty of these cameras is we have various grips(mounts) instead of just a tripod. Each camera has a handheld gimbal, monopod and we have a motion tracking rail.
One funky new edition is the 360 degree 5K camera, this is an awesome tool, which can record in up to 6K. It can also take still photographs which has been used to help promote local retail business , and a Caravan park.
We had to invest in new lighting, because the technology has moved into the LED world, the benefits now, been that our lights are lighter and we don’t have to wait hours for them to cool down. These again are a lot lighter and more efficient than their older counterparts.
YOU DON’T NOTICE SOUND TILL IT IS DISTORTED OR NOT THERE:
Sound is such an important part to any production and we have invested in a range of sound equipment including a four track portable mixer/recorder that is great tool when recording more than one subject and a array of various microphones to ensure crisp clear recordings.
As part of our audio services we can also provide either copyright free music from our huge library or we can source a favourite tune from the record companies (but this usually cost a considerable fee). Some of our clients opt for our bespoke music service as our team includes a number of composers who can produce something unique and tailored specifically for our clients needs.
We edit using Apple Mackintosh computers and have four edit suites, two are portable and two ‘power tower’ systems with over 100 Terrabytes of storage. We use the latest version of FCP Suite and Adobe Creative Suite. Apple certified and time served editors with Broadcast experience work with our clients footage and this is usually where the real magic of media happens.
We have a full post production service that provides from simple editing to complex 3d compositing, green screen and colouration and grading services. We can add text, graphics and special effects to meet our clients needs.
We keep a digital archive of our jobs for our clients and can provide the finished productions as DVD, Blue Ray or digital files suitable for use on mobile phones, TV, internet or any digital platform.
Contact us for a free, no obligation, informal chat about your project or idea.